The history of Iittala reflects the changes in the world around, the flux of aesthetic and ideological movements and consequential shifts in ways of life. At the same time, it reveals a continuity of deep-rooted values connected to craftsmanship, creativity and social conscience, as well as the preservation of traditions linked to Finlandâs inherent dialogue with nature The Iittala story in a new light Colombo and Kokkonen invite the visitors to discover the diverse resources featured using around thirty themes that are deeply intertwined. These themes are the building blocks of exploring the multidimensional world of Iittalaâs 140-year history, introducing a many-sided and comprehensive story of people, objects, techniques, ideas, and events. Under each theme, you will find an abundancy of objects shedding light on the theme from different perspectives with prototypes, everyday objects and works of art, side by side. These themes, and the objects featured in them, also let you discover the development of Iittala objects from raw materials and design and manufacturing to the daily lives of people. The curators explain the concept of Kaleidoscope: âIt is impossible to grasp the essence of Finnish design without understanding the dialogue between its nature and culture. In the Nordic region, an ideological concept of beauty linked aesthetics to societal change. Beauty assumed, in this sense, a revolutionary character. Reflected in Iittalaâs glass, Finlandâs boreal ecosystem assumed a critical role in the creative language of many designers, embedded in their conceptual universe, artistic expression or interwoven in the stages of their creative processes. Glass informed a unique language of communication.â The development of Finlandâs 20th-century culture introduced new variables into the realm of glass, extending beyond the table to interiors and lighting. âThe development of contemporary consumer culture introduced new modes of socialization and rituals, influencing formal and functional experimentation, the role of colour as well as the extension of Iittalaâs material spectrum. Glass nevertheless remained at the core of the brandâs essence.â A book and a series of events on responsible consumption A book will be published associated to the exhibition and the programme will feature a series of events on the theme of responsible consumption curated by journalist and writer Koko Hubara. The book is a work on Iittala written by the curators and published by Phaidon. In the book, Colombo and Kokkonen reflect on the cultural role of the company in the past, future and present, and it offers a diverse picture of the brand and its heritage. The book also places Iittala on the world map of design through its many themes and eras. The Iittala Kaleidoscope exhibition will feature at the Design Museum from 26 March to 19 September 2021. Changes to opening hours may occur due to the COVID-19 situation. In co-operation with Iittala Thanks to Innolux, Kobra Agency, Nikon Nordic, and Universal Robots. © Carl Bergman 2021